With a staggering following of over one million on social media, Sydney’s Bondi Junction-based hairstylist, Sarah Emilia, has unveiled the key to achieving a perfect, voluminous blowout: the ghd Max Wide Hair Straightener, a styling tool she swears by every time.
Sarah Emilia’s claim to fame is her unique cutting and blow-drying technique, aptly named “the Matilda,” inspired by Swedish model Matilda Djerf’s coveted fluffy blowout.
So, what’s the secret to replicating this look at home?
According to Sarah, you’ll need the ghd Max Wide Styler, the “widest iron that ghd offers.” She demonstrates how to use it by placing it horizontally on the hair and running it down, without tilting the tip of the iron towards the floor, which would create more of a curl or wave.
The goal, she explains, is to mimic what a brush would do in the hair while imparting heat before pinning it up. Sarah recommends being strategic with this technique, leaving a few sections of hair that don’t require as much bounce to avoid excessive volume at the top.
Once you’ve completed the process, Sarah advises raking through the hair with either your fingers or a brush. In her case, she employs a comb. If you desire extra thickness, you can also apply product or powder.
Sarah emphasizes that this style should outlast your typical blowout, making it an appealing choice for those seeking a longer-lasting, voluminous look.
The response to Sarah Emilia’s video has been overwhelmingly positive, with numerous viewers expressing their eagerness to try out her signature blowout technique at home.
As Sarah Emilia continues to share her hair styling secrets with her devoted followers, the ghd Max Wide Hair Straightener remains a highly sought-after tool for achieving that perfect bouncy blowout.