Protective styling, such as braids, wigs, and extensions, is deeply ingrained in the Afro haircare practices, and it has left a lasting impact on popular culture. However, the widespread use of these styles raises concerns about their environmental impact. Most protective styles involve the use of hair extensions made of non-biodegradable synthetic polymers, plant fibers, or human hair, each presenting unique ethical challenges. Here are three Black-owned beauty startups addressing these ethical issues:
1. Endah Tche: Endah Tche is a self-taught hairstylist and entrepreneur offering environmentally conscious haircare through a rental model. Her service redefines wigs as high-quality, non-expendable items of craftsmanship that can be rented, reducing the need for mass production and waste. This sustainable approach appeals to consumers looking for quality without high costs.
2. ReBundle: Founded by Ciara Imani May, ReBundle offers plant-based braiding hair extensions made from biodegradable fibers sourced from banana peels. This innovative product is a more sustainable alternative to traditional synthetic braiding hair extensions made from non-biodegradable plastics. ReBundle also offers recycling services and promotes responsible practices.
3. Ruka Hair: London-based startup Ruka Hair focuses on transparency and responsible sourcing of human hair extensions. They trace their human hair back to known regions of India, Bangladesh, Vietnam, and China. These women above the age of 16 are compensated for their contributions. Ruka Hair is working to create regulations for human hair in collaboration with government officials in China, ensuring fair compensation and ethical working conditions.
These Black-owned beauty startups are redefining the textured haircare industry with eco-conscious and ethical approaches to popular protective styling options.
