Blondes know the struggle of maintaining that perfect shade, and purple hair products have long been the go-to solution to combat brassy tones. However, not all purple products are created equal. But the search for the ultimate purple haircare companion may have met its match with Olaplex’s latest addition, a purple shampoo and conditioner priced at $30 each. These products promise to brighten, soften, and hydrate blonde and gray hair while effectively minimizing those pesky yellow tones.
The Magic Behind Olaplex’s Purple Products
Understanding the magic behind these purple products starts with color theory. Purple is positioned opposite yellow on the color wheel, and this contrast helps neutralize yellow undertones in the hair. What sets Olaplex’s offerings apart is the presence of micro-fine purple pigments that can reach deep into porous areas within the hair cuticle, something larger pigments in other products can’t achieve.
Christin Brown, a colorist and Olaplex ambassador, praises this unique feature, stating, “The Olaplex shampoo and conditioner are then able to give a brighter and longer-lasting result than other purple shampoos and conditioners that I’ve tried.”
What further distinguishes these products is Olaplex’s renowned bond-building technology. This technology works at the molecular level to strengthen hair bonds, enhancing strand strength and repairing damage—essential for both blonde and gray hair, which require special care.
Brown explains, “Blonde and grey hair can benefit from the bond-building technology because it’s relinking the broken disulfide bonds in the hair, which otherwise can lead to weakness in the strands and breakage.”
Olaplex’s conditioner goes beyond toning and repair by also delivering moisture, effectively providing a mini-treatment with each use. In clinical trials, 87 percent of conditioner users with color-treated or bleached hair agreed that their hair looked less brassy and had a more even tone, while 81 percent experienced improved softness and shine.
The Right Application Matters
Brown advises that purple products require some experimentation to find the perfect balance. She recommends using both the Olaplex No. 4P Blonde Enhancer Shampoo and No. 5P Blonde Enhancer Conditioner together when extensive toning is needed. If less toning is required, they can be used individually for cleansing or conditioning.
In one user’s experience, using these products revealed exceptional results. The user found that a little product goes a long way, and less was needed compared to regular shampoo and conditioner. The purple hue on her hands washed off easily, leaving no lasting marks. After using both products together, she noticed the disappearance of yellow tones but a shift towards a more platinum shade. A clarifying shampoo was used the next day to balance the tone, resulting in a brighter and revitalized blonde color. The hair also felt remarkably soft and shiny, showcasing the dual benefits of toning and hair repair.
Further experimentation with the conditioner alone, paired with regular shampoo, achieved the desired tone, as well as softer and more supple hair.
In conclusion, Olaplex’s ‘Blonde Perfect’ Shampoo and Conditioner has the potential to revolutionize the way blondes and those with gray hair maintain their color and hair health. By expertly combining color theory, micro-fine pigments, and bond-building technology, these products offer a transformative experience, making bad hair days a thing of the past.
