Zara, recognized for its budget-friendly and expertly crafted beauty products, continues to elevate its offerings with a strategic collaboration with leading industry figures. Following successful ventures with Puig and perfumer Jérôme Epinette for fragrances and makeup artist Diane Kendal for an extensive makeup line in 2021, Zara now partners with the eminent hairstylist Guido Palau. Known for his iconic runway hair creations for fashion powerhouses like Marc Jacobs, Versace, and Fendi, Palau contributes his expertise to the recently launched Zara Hair collection.
While the complete range of Zara Hair products is scheduled for a 2024 release, the brand tantalizes consumers with a preview named “Glitter in Gold.” Described as a “four-piece amuse-bouche,” this collection is tailor-made for the festive holiday season.
Zara’s commitment to excellence is underscored by its collaboration with industry authorities, ensuring products not only remain affordable but also meet the highest standards. “Glitter in Gold” features two styling products that Palau playfully dubs “makeup for your hair,” accompanied by two exquisite accessories. The first, “Give Me Gold” gel, offers versatility for slicked-back party looks. Its lightweight, buildable formula adds a subtle sheen to enhance natural hair luster, while an added layer creates a more striking effect. The second product, “Give Me Glitter” hair spray, introduces a touch of shimmer for a playful and festive vibe, perfect for updating your hairstyle for a night out.
Completing the collection are an Instagram-worthy gold comb and a set of 12 oversized gold bobby pins, available as a set for $50.
Guido Palau chose the dynamic Kaia Gerber as the face of the Glitter in Gold collection, highlighting her as the embodiment of Zara Hair—both relatable and aspirational. Palau praises Gerber’s desire to experiment and have fun with her hair, noting her unique blend of boyish charm and undeniable femininity.
The Glitter in Gold collection is currently accessible at Zara stores and online, offering consumers an early taste of Zara Hair’s exciting possibilities. As anticipation builds for the complete Zara Hair product line in 2024, enthusiasts can look forward to more must-have styling products curated by the renowned Guido Palau.
