Coles, the prominent supermarket chain, has become the exclusive stockist for Hairification, a new Australian brand making waves with its affordable and effective hair growth products. Launched by beauty expert Jordan Mylius, the brand offers a “science-backed” shampoo and conditioner designed to stimulate hair growth, receiving an overwhelming response from shoppers across Coles’ 800 stores.
Jordan Mylius, the creator behind Hairification, aimed to revolutionize the haircare industry by delivering products that genuinely live up to their promises. After three years of meticulous research and product development, Hairification has made its debut, with Coles being the exclusive retailer.
According to Jordan, the market is flooded with products that claim certain results without the scientific backing to support those claims. Hairification, however, stands out by delivering on its promises with scientifically proven active ingredients in recommended doses.
Jordan emphasized the importance of affordability, ensuring that the products cater to a broad consumer base. Priced at $25, Hairification aims to make effective hair growth solutions accessible to a wider audience.
The development process was no easy feat, involving collaboration with top formulators, researchers, and cosmetic chemists to create products with innovative hair ingredient technology. Jordan explained that selecting the best ingredients, combining them effectively, and ensuring consumer satisfaction with the formulations required meticulous attention.
To bring Hairification to Coles, Jordan leveraged his experience in the beauty industry, presenting the supermarket giant with a compelling opportunity. The result was a multimillion-dollar deal, involving Coles committing to marketing investment and a strategic partnership to build the brand through its channels.
Customers who have tried Hairification’s products are already singing praises, with some claiming “insane” results and others noting significant improvements in hair health and thickness. The brand’s “Pure Growth” line, including a shampoo, conditioner, and treatment, is priced at $25, while the “Pure Health” range offers additional options.
Jordan Mylius expressed joy at the positive customer reviews and hinted at exciting developments for Hairification. The brand’s “Pure Grow Intensifying Leave-in Spray” has become a standout product, with plans for new releases and global expansion on the horizon for 2024. The success of Hairification at Coles underscores its potential to become a game-changer in the haircare industry.
