In a transformative era for the beauty industry, Lumson, renowned for its leadership in skincare and makeup, has ventured into the dynamic realm of hair care. With the hair care market securing a substantial 15% market share, positioning it as the second-largest segment following skincare, Lumson’s strategic move aims to capitalize on the sector’s evolution over the past decade.
Hair care has experienced a profound shift in both pricing structures and product offerings, dividing the market into distinct categories such as shampoo & conditioner (38%), hair styling products (24%), color treatments (22%), and specialized treatments (16%). Notably, care segments, particularly masks and holistic treatments, have witnessed a surge in popularity, reshaping consumer preferences and prompting the introduction of innovative products by new market players.
Recent data underscores the flourishing era of hair care, marking its dynamism with nearly 300 brands in Europe alone. Between 2020 and 2023, the value of the hair care market surged by an impressive +11.9 billion dollars, accompanied by a retail price spike of over 15% and a robust CAGR of 4.8%. This surge is attributed to a renewed emphasis on hair and scalp care, with hair now considered a fundamental aspect of self-care alongside diet, exercise, and rest. The prevailing trend leans towards holistic products addressing not only hair health but also mental and emotional well-being.
Introducing Slim, Verona, and Round – Lumson’s Response to the Shifting Hair Care Landscape
Capitalizing on Lumson’s established prowess in skincare and makeup, the company introduces three innovative lines—Slim, Verona, and Round—dedicated to revolutionizing the hair care domain. Lumson’s commitment extends beyond product development to offer a complete ‘turnkey’ service, encompassing bottles, dispensing systems, decoration, and accessories.
Slim, a meticulously crafted collection boasting clean, timeless lines, comprises 9 different bottles ranging from 30 to 400 ml. Available in various materials such as glass, PET, and PE, Slim offers an ideal blend of elegance, sophistication, and functionality. This versatile collection caters to diverse product types, from serums to masks, aligning seamlessly with the evolving trends in hair care.
Verona, inspired by minimalism, presents solutions characterized by distinctive design and clean lines. Designed for professional applications with a focus on the scalp, the Verona collection features PETG bottles ranging from 50 to 200 ml, compatible with both traditional and precision dispensing systems.
Round, Lumson’s ode to nature, offers a line dedicated to products closely linked to natural elements. The Round collection’s hallmark features include muted colors, a soft-touch finish for a smooth feel, rounded profiles for a graceful look, and a wide range of dispensing systems and materials to choose from, including glass and PE. With bottle sizes ranging from 50 to 250 ml, Round is tailored for products applied directly to the hair or scalp.
Lumson’s foray into the expansive world of hair care with Slim, Verona, and Round demonstrates a commitment to innovation and responsiveness to evolving consumer demands, marking a significant milestone in the company’s trajectory. As the hair care market continues to thrive, Lumson’s cutting-edge solutions position it at the forefront of this dynamic industry.
