In the ever-evolving world of beauty and fashion, the year 2024 promises a shift towards a theme of quiet luxury, reflected not only in unbranded garments but also in hair color. The prevailing trend leans towards subtle, effortlessly gorgeous dye jobs that exude a lived-in and authentic feel, steering away from extreme statement-making shades. The focus is on finding hair colors that naturally complement individuals while nurturing strands for a radiant, healthy appearance. Here are some of the top hair color trends experts predict for 2024:
1. Buttercream Blonde:
A warmer, golden variation of blonde with subtle undertones of cool, icy blonde creates a multi-dimensional look. Celebrity colorist Sharon Dorram recommends this color for those with a dark blonde to very light ash brown color base. She strategically weaves two or three different blonde shades throughout the hair, emphasizing the hairline with buttery blonde highlights.
2. Expensive Brunette:
Luxurious and expensive-looking brunette tones continue to dominate in 2024. Hairstylist Maria McCool notes that the high-shine, glossy appearance complements the lighter, pastel tones seen on fashion runways, providing a bold and rich contrast.
3. Chestnut Brown:
Adding a twist to traditional brunette hues, chestnut brown is on the rise in 2024. Hairstylist Jennifer Korab describes it as a richer and deeper version of traditional brunette, often incorporating dimension and a face-framing balayage.
4. Cowboy Copper:
A trend that gained momentum in late 2023, cowboy copper, a blend of true copper and chestnut brown, continues to be popular in 2024. Michelle Clevend, owner of Hair Addict Salon, emphasizes its enduring beauty and describes it as a beautiful hue with warm undertones.
5. Lived-In Bronde:
Embracing an organic and lived-in aesthetic, the lived-in bronde combines subtle shades of blonde and brunette. Hairstylist Maria McCool praises this natural look for its lack of strong lines and even fading throughout the hair, creating an appearance that mimics a natural color.
6. Ginger Red:
Building on the cowboy copper trend, 2024 introduces Ginger Red, a luxurious and warm orange-y, ginger-toned red. Sharon Dorram recommends starting with a semi-permanent rinse of copper to reddish-brown base color, weaving in highlights, and adding deeper red to light brown lowlights for dimension.
7. Iced Tea Hair:
A variation of cowboy copper, Iced Tea Hair features a pale, pretty reddish-gold color with a modern freshness. Maria McCool describes it as a combination of classic warmth, delivering a beautiful look suitable for various skin tones.
In summary, 2024’s hair color trends are characterized by subtlety, natural beauty, and a focus on enhancing individual features. Whether opting for buttercream blonde, expensive brunette, chestnut brown, cowboy copper, lived-in bronde, ginger red, or iced tea hair, the key is to embrace the quiet luxury that defines the year’s aesthetic.
