As the year draws to a close, the preppy girl hair trend for 2023 has taken the fashion world by storm, bringing oversized hair bows into the spotlight as the must-have accessory. This darling look has graced the red carpet, adorning the heads of Hollywood’s leading starlets such as Gigi Hadid, Olivia Rodrigo, Zoë Kravitz, and Sydney Sweeney—all embracing the Blair Waldorf-inspired aesthetic. The popularity of the more intricate bow tie braid on TikTok solidifies that this charming style is here to stay.
The resurgence of bold hair bows is a natural evolution from the recent craze for accessories, following the padded-headband trend. With TikTok’s obsession with Plazacore fashion and the enduring popularity of American Girl dolls, the sweet and sophisticated style is poised to continue its upward trajectory.
Renowned celebrity hairstylist Gregory Russell, the creative force behind the bows worn by Anya Taylor-Joy and Lily Collins, attests to the versatility and charm of bows. According to Russell, bows are an effortless way to elevate a hairstyle, infusing a ’60s vibe. As we enter the holiday season, bows emerge as the perfect accessory to add a touch of glamour to festive looks.
Surprisingly versatile, bows offer a range of styles: a large silky bow exudes glamour, a loose ribbon imparts a boho feel, and a comically oversized bow, as showcased by Vaquera, adds an edgy twist. The choice of hairstyle further influences the overall aesthetic. Russell recommends pairing bows with a half-updo, a ponytail, or a low messy style to create a captivating contrast.
To maintain a balanced and effortlessly chic appearance, Russell advises incorporating a messy, textured element into the hairstyle. He recommends using products like Pureology Style + Protect Texture Finished Spray for lightweight body and shine without the crunch or Style + Protect Mess It Up Texture Paste for medium hold, texture, and depth. When it comes to selecting bows, Russell suggests brands such as Lelet and Jennifer Behr for their user-friendly designs that seamlessly enhance any look.
